Watanabe Shuzo (Hourai)

Operating Chubu
Years Active 1870 – present
Region Chubu
Country Japan
Japanese Name 渡辺酒造店
Prefecture Gifu
Status Operating
Owner Family (Watanabe family)
Water Source Northern Alps subsoil water (soft water)
Rice Varieties Hida Homare; Yamadanishiki; Gohyakumangoku
Toji School In-house (Hida tradition)
Production Size Medium
Key Brands Hourai (蓬莱); W; Hida no Tanbo
Famous Brands Junmai Daiginjo; Junmai Ginjo; Junmai; Honjozo; Nama; Sparkling
Website watanabeshuzouten.com
Coordinates 36.2378, 137.1847

About Watanabe Shuzo (Hourai)

Different brewery from Hayashi Honten despite both using Hourai-related branding. Located in Hida-Furukawa. Has won numerous gold medals at national sake competitions. Their W brand targets younger consumers with modern label design.