Niizawa Shuzo (Hakurakusei; Atagonomatsu)

Operating Tohoku/Niigata
Years Active 1873 – present
Region Tohoku/Niigata
Country Japan
Japanese Name 新澤醸造店
Prefecture Miyagi
Status Operating
Owner Family (Niizawa family)
Water Source Local Osaki area underground water (soft water)
Rice Varieties Yamadanishiki; Kuranohana; Miyamanishiki; Kamenoo
Toji School Nanbu
Production Size Small-Medium
Key Brands Hakurakusei; Atagonomatsu; Hakurakusei Junmai Daiginjo; Zankyo Super 7
Famous Brands Junmai Daiginjo; Junmai Ginjo; Junmai; Tokubetsu Junmai; Nama; Ultra-premium (polished to 7%)
Website niizawa-brewery.co.jp/
Coordinates 38.7333, 140.8667

About Niizawa Shuzo (Hakurakusei; Atagonomatsu)

Produces two distinct brands: Hakurakusei (refined elegant) and Atagonomatsu (rich full-bodied). Young president Niizawa Yasuyoshi rebuilt after 2011 earthquake devastation. Zankyo Super 7 polished to 7% is among the most extreme rice polishing in the world. Won numerous international awards.